Fashion accessories brand Miraggio has appointed Inderpreet Singh Gaba as its Vice President – Brand & Marketing, strengthening its leadership for the next phase of its growth.
In his new role, Gaba will lead the brand’s marketing function with a focus on strategic storytelling, purpose-driven communication, and drive brand visibility across platforms.
Gaba brings with him more than 14 years of diverse experience across the fashion, retail, and lifestyle sectors. He has worked with leading brands such as Birkenstock, Luxottica (Ray-Ban, Vogue Eyewear), Aditya Birla Retail, and Future Group.
Throughout his career, Gaba has demonstrated an unwavering commitment to building consumer-centric, insight-led brand narratives that resonate with people. He brings with him a strong legacy of crafting culture-first storytelling that drives meaningful brand engagement. Over the years, he has successfully led cross-functional teams to launch breakthrough campaigns, reposition legacy brands, and drive sustained engagement through purposeful brand-building initiatives.
In his most recent role, he served as the Head of Marketing at Birkenstock India. There, he played a pivotal role in establishing the brand’s acceptance and reinforcing its premium positioning in the open-footwear segment.
Inderpeet Singh Gaba, VP, Brand & Marketing, Miraggio said, “I’m excited to join the team and shape a bold, culture-first narrative that positions Miraggio as a leading force in the fashion accessories space. The brand has already built strong equity among new-age consumers, and I look forward to working closely with the team to take this connection to the next level with innovation, culture, and creativity at the core.”
Mohit Jain, Founder & CEO, Miraggio, added,“We’re thrilled to have Inderpreet on board at such a pivotal point in our growth journey. His ability to craft meaningful consumer narratives, paired with his robust experience across iconic lifestyle brands, makes him the perfect addition to our leadership team.”
