India’s menswear brand Turtle Ltd. unveiled their latest collection ‘Easy Rider” with a fashion show on 9th Sept 2022. The collection is designed for the city riders. Their launch campaign started with 6 Bikers who left on 6thSeptember for a journey to Bhubaneswar and came back to Kolkata on 9thSeptember to unveil the collection. The fashion show comprised of bikers and models like Rangeet Raheel and Tarique Ahmed.
According to the release, the collection is for young professional audience who like to ride across the cities of India. The collection garments like textured printed casual shirts, Indo-western shirts, polo-shirts, denims and chino joggers. The range is an eclectic mash-up of patterns and colors driven by global trends centered on classic looks. The look consists of linear velvety textured printed casual shirts, super stretchy and comfortable range of polos with a colour palette ranging from dewy base to festive shades of yellows, reds and blues.
Commenting on the launch of the latest collection, Ms.Narinder Kaur, Head of Marketing, Turtle Ltd., “We are thrilled about our new ‘Easy Rider‘ collection, which features a curated selection of stylish, comfortable, exuberant and vivacious clothing offered at a value for money pricing for the youth. Our product range offers a selection of timeless basics designed to transcend seasons and trends that are contemporary and youth centric. The range will be available across 140 exclusive stores and more than 1500 multi-brand outlets across the country. The collection is also available on on ecommerce websites like Amazon, Myntra, Flipkart and www.turtle.in”
Turtle Ltd. is a menswear brand of India, headquartered in Kolkata. They have more than 140 exclusive stores and more than 1500 multi-brand outlets across the country. The organization has been in the market, with its range of apparel and accessories, for more than 29 years.