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Mensa Brands’ Ishin announces Bhumi Pednekar as brand ambassador; unveils lastest ethnic wear collection

Bangalore, 23rd August 2023: Mensa Brands’ Ishin, the contemporary ethnic wear brand, is creating a buzz with the launch of its latest collection, ‘Rumi’. This captivating assortment offers a curated selection of high-quality ethnic wear, thoughtfully crafted to empower the modern Indian woman.

The newly launched collection showcases a perfect fusion of traditional Indian elements with modern aesthetics, resonating with the tastes of the contemporary woman. 

Renowned Bollywood actress Bhumi Pednekar joins as the brand ambassador of Ishin. Her association embodies the essence of the collection, representing the values of elegance and charisma that resonate with every woman. The brand’s carefully curated collection offers affordable prices, making exquisite designs accessible to all.

Looking ahead to a bright future and a horizon of exciting opportunities for Ishin, Ananth Narayanan, Founder & CEO of Mensa Brands, expressed, “We are thrilled to be a part of Ishin’s journey in the ever-growing ethnic occasionwear market. With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”

Commenting on her association with Ishin, Bhumi Pednekar expressed, “I am super stoked to be a part of Ishin’s latest collection, Rumi. Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection is a reflection of the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation. Each outfit in the collection exudes versatility, allowing me to effortlessly transition from day to night, making every moment a celebration of my unique style.”

Founded in 2012 as a saree business, Ishin quickly recognized the need for high-quality, affordable Indian ethnic wear that resonated with the fashion dynamism of today’s Indian women. Since then, the brand has grown exponentially, catering to the wardrobe needs of women across the country. After being acquired in 2019 by Mensa Brands, Ishin expanded its presence across major platforms like Myntra, Ajio, Amazon, Flipkart, TataCliq, and Nykaa, offering a complete wardrobe solution in the indo-western space.

In an exciting leap into the future, Ishin is set to redefine its path with transformative initiatives. Enhancing the shopping experience, the brand is seamlessly merging online and offline realms for easy access. Beyond borders, Ishin aims to introduce its signature fusion of Indian aesthetics and modern elegance to markets in the Middle East and America. Anchored in innovation, Ishin is committed to reshaping ethnic fashion using technology and creativity. This vision harmonizes with the evolving spirit of the modern Indian woman.

About Mensa Brands:

Mensa builds global digital-first brands from India by partnering with the right entrepreneurs, investing in the business, and bringing the team’s expertise and technology to scale the brands. The founding team has a combined experience of over 100 years in Indian and global e-commerce. The team is led by Founder and CEO Ananth Narayanan, previously the CEO of Myntra and Medlife and a Senior Partner at McKinsey & Company. The company is backed by Marquee Global Investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus, and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Oxyzo, and Stride Ventures.



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