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Mensa Brands’ Dennis Lingo expands categories to include womenswear

Mensa Brands’ Dennis Lingo has announced its foray into women’s fashion with DL Woman. Building on its successful ventures in the Lifestyle, Travel, and Accessories (LTA) markets, the brand has solidified its reputation as a go-to destination for quality and convenience.

Ananth Narayanan, Founder & CEO of Mensa Brands, expressed his excitement on the expansion, stating, “Dennis Lingo is evolving into a comprehensive lifestyle brand, introducing a wide range of offerings, including women’s wear, lifestyle products, accessories, travel essentials, and more. Our vision is to provide people with a holistic experience that goes beyond fashion. We believe in empowering individuals to embrace every aspect of their lives with confidence and style, from their wardrobe choices to their travel adventures.”

Mensa Brands acquired Dennis Lingo, a men’s casual wear brand, around 2 years ago. Since then, the brand has experienced remarkable growth, achieving an impressive 6x increase in performance while maintaining a positive EBITDA.

With the aim of achieving Omnichannel excellence, their journey began with the opening of their first store in Bandra Kurla Complex, Mumbai, in May. A second store is soon going to be launched in Hyderabad in October 2023.

About the Collection

DL Woman pays tribute to the modern woman, symbolizing her ability to navigate life’s intricacies, embracing challenges, and celebrating victories with style. The line is designed to empower women with clothing that seamlessly transitions from the boardroom to life outside of work. The collection includes a range of dresses, tops, shirts, and a selection of bottoms, all available for purchase on and Myntra, with prices starting at INR 799.

DL’s Lifestyle, Travel, and Accessories range feature an array of products, including backpacks, soft/hard luggage, wallets, belts, socks, gift boxes, and travel organizers. The brand’s vision for these additions reflects a commitment to offering unique, one-of-a-kind designs at affordable prices. This ensures that customers not only receive top-notch quality but also exceptional value in every product category.


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