MARS Cosmetics today announced the opening its 50th kiosk across India with the launch of a new outlet at Bhartiya Mall, Bengaluru. The milestone signals the rapid pace of growth for one of India’s fastest-growing beauty brands, which has built its identity around the promise of affordable, accessible cosmetics for all.
The brand, founded on the philosophy of ‘Makeup For Everyone,’ has expanded its physical presence across some of the country’s most prominent mall chains, including Lulu Group International, Pacific Malls, Phoenix Mills, Inorbit Malls, and Ambuja Neotia Group — high-footfall destinations that give the brand strong visibility among aspirational, value-conscious shoppers.
Commenting on this milestone, Pushpa Kandpal, Sr. Manager – EBO Operations & Expansion, said, “Reaching the milestone of 50 kiosks is a proud moment for us and a reflection of the trust our consumers have placed in the brand. Our vision has always been to make beauty inclusive, accessible, and enjoyable for everyone. As we continue to grow, we remain committed to delivering innovative products and creating engaging, on-ground experiences that bring us closer to our customers.”
The kiosk format is central to MARS Cosmetics’ strategy of offering immersive, interactive retail touchpoints where shoppers can discover and explore its product range in a personalised setting — a model the brand says it plans to scale further as part of a broader omnichannel push.
Founded on competitive pricing paired with trend-driven product development, MARS has positioned itself as a go-to for consumers who want quality beauty products without the premium price tag. The company says the sustained demand it is seeing across markets reflects its ability to grow efficiently while keeping pace with shifting consumer preferences.
Looking ahead, the brand remains focused on accelerating growth, driving product innovation, and strengthening its omnichannel presence.
