Founded in 1997, Marda Retail has established itself as a prominent force in India’s fashion retail landscape. With over two decades of experience, the company began its journey by partnering with iconic brands like Levi’s and Tanishq. Over the years, it has expanded its portfolio to include renowned names such as UCB, Peter England, Pepe Jeans, Killer Jeans, Tommy Hilfiger, Calvin Klein, AND, and Helios.
Today, Marda Retail operates approximately 300 stores across Rajasthan and East India, showcasing a robust presence in both metro and non-metro markets. The group currently franchises 12 leading brands across the state of Rajasthan. Demonstrating a flair for innovation, Marda Retail has recently forayed into new retail formats with Just 4 Kids, a multi-brand kidswear concept, and Solaris, a premium multi-brand destination tailored for small-town consumers—reaffirming its vision to bring aspirational fashion closer to emerging India.
Key Drivers Behind Success
The success of Marda Retail can be attributed to its sharp focus on partnering MARDA RETAIL with reputed and market-leading fashion brands that offer favorable terms and long-term value. The onboarding and setup process with most brands has been relatively smooth, allowing for quicker market entry and operational readiness. While the level of operational and marketing support varies, most brands provide local representatives who assist with guidance and performance analysis. One of the consistent challenges, however, remains staff training—an area where Marda Retail has developed strong internal capabilities to bridge the gaps left by brands. This proactive approach ensures service quality and business continuity.
Understanding Customers, Strengthening Partenership
At Marda Retail, recent customer trends reflect a clear shift towards prioritising brand reputation, fashion, and style over mere price considerations. Today’s shoppers are increasingly informed and aspirational, seeking out brands that align with their personal identity and lifestyle. In such an evolving retail landscape, strong brand-franchisee partnerships are more critical than ever.
“Regular, open discussions around market trends, business performance, profitability, and best practices can help both parties stay aligned and agile. A collaborative approach ensures mutual growth and enables franchisees to deliver consistent brand experiences that resonate with the modern consumer,” said Viresh Marda, Director, Marda Retail.
Expansion & Alignment
Marda Retail follows an opportunity-driven expansion strategy, choosing to grow with existing brands or introduce new ones based on market potential and timing. While interactions with the brand’s corporate teams are limited—typically occurring twice a year—the company relies on its deep market understanding and operational expertise to make informed expansion decisions. This flexible and responsive approach has enabled Marda Retail to scale steadily, adding new outlets and concepts in line with evolving consumer demand and regional retail potential.
