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Mango introduces its first influencer-led limited collection in India

Mango has unveiled its latest summer capsule collection infused with the vibrant essence of Barcelona. Partnering with three prominent Indian influencers, Juhi Godambe, ShivShakti, and Vagmita Singh, Mango introduces its first influencer-led capsule collection in India.

This limited-edition collection combines Barcelona’s fashion aesthetics with tailored styles, silhouettes, and colors designed to resonate with the discerning tastes of Indian women. The capsule is available on Myntra. It is also available in Mango Stores across the country, and the Mango Shop-In-Shops in Iconic, Kapsons, and Shoppers Stop.

Dubbed ‘From Barcelona with Love’, the digital campaign features one film each by Juhi, ShivShakti, and Vagmita Singh, spotlighting distinct segments of Mango’s new collection: Bold Workwear, Statement Pieces, and Glam Basics, respectively.

The collaboration aims to raise awareness of Mango’s diverse product offerings, extending beyond its flagship dresses, to cater to the evolving preferences of Indian female shoppers. Leveraging the influencers’ substantial social media presence and Myntra’s extensive reach, the campaign seeks to resonate with fashion-conscious consumers nationwide.

The collection’s fusion of Mediterranean and Indian trends offers a wide array of options for Indian women, with each influencer-curated segment reflecting unique facets of Barcelona’s culture and style. From vibrant workwear to chic statement pieces and glam everyday basics, Mango’s latest collection strives to offer something for every occasion.

“This collection brings an authentic Spanish touch into the Indian customers’ wardrobe and serves as a bridge, gracefully spanning the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women. We are excited to have this collection on Myntra,” said Venu Nair, Chief of Strategic Partnerships and Omni Channel Business, Myntra on the collaboration.

The influencer-led campaign will be promoted across digital channels, amplified by the influencers on their social media platforms, and complemented by strategic out-of-home advertising in key cities like Bangalore, Mumbai, and Delhi.

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