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Mamaearth goes plastic neutral: Recycles 7500+ tons with GEM Enviro

In a significant stride towards environmental responsibility, GEM Enviro Management Limited, a leading Waste Management Agency, announced the successful recycling of over 7500 metric tons of plastic on behalf of Mamaearth, the flagship brand of Honasa Consumer Limited. This achievement marks Mamaearth’s attainment of plastic neutrality, showcasing a commitment to sustainable practices.

GEM Enviro’s proactive strategy involves the nationwide collection of Rigid, Flexible, and MLP plastic waste for Mamaearth. This collaboration directs the gathered plastic to registered Plastic Waste Processing Facilities, steering it away from initial collection points to mitigate the harmful impact on oceans and landfills. The initiative aligns with a circular economy mindset to address the plastic waste crisis.

To complement recycling efforts, GEM Enviro has conducted over 100 sustainability awareness activities. This comprehensive approach emphasizes efficient plastic waste management and widespread awareness to drive sustainable change. Since 2018, Mamaearth, India’s fastest-growing toxin-free personal care brand, has been in collaboration with GEM Enviro to drive this crucial sustainability initiative forward.

GEM Enviro, offering services such as EPR, ESG Consulting, BRSR, and Project Advisory, is committed to assisting Mamaearth in implementing a comprehensive waste management program. This includes consumer education and awareness, aiming to achieve complete plastic circularity. The collaboration aligns with Mamaearth’s Plastic Positive mission and fulfills Extended Producer Responsibility (EPR) as per the Plastic Waste Management Rules 2016 and subsequent amendments.

Commenting on the collaboration, Sachin Sharma, Founder and Director of GEM Enviro Management Limited, stated, “Our partnership with Mamaearth marks a transformative step in reshaping our approach to plastic pollution. Together, we are committed to creating a sustainable, plastic-neutral ecosystem by pioneering innovative solutions, redirecting plastic from landfills, and championing a circular economy.”

Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer, the parent company of Mamaearth, expressed, “At Mamaearth, our commitment to creating a positive impact has always been guided by environmental consciousness. We employ effective strategies to address waste challenges, and our Plastic Positive initiative in partnership with GEM ENVIRO has enhanced our ability to broaden this impact. This ensures that our dedication to sustainable practices is not only reflected in our products but also in our waste management approach”.

GEM Enviro collaborates with over 200 brands, fulfilling waste management and EPR obligations. Notable partnerships include multinational and Indian companies like Bisleri International, Coca-Cola India, Jk Lakshmi Cement, Bajaj Consumer Care, Huawei Telecommunication, and government-owned organizations like National Fertilizers Limited and Kribhco Fertilizers Limited.

GEM Enviro Management Limited is a leading Waste Management Agency providing sustainability services, including Collection, Recycling, Awareness, and Recycled Merchandise. With a presence in over 30 States & UTs across India, GEM Enviro collaborates with 100+ leading organizations, setting industry benchmarks with innovative and environmentally friendly disposal practices. Key clientele includes Coca-Cola, Parle Agro, Flipkart, Amazon, Mamaearth, Himalaya, Nivea, Varun Beverages, and Bajaj Consumer Care.

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