Saturday, September 23, 2023
Saturday, September 23, 2023


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Luxury kidswear brand Les Petits diversifies into a new premium category

Luxury fashion kidswear brand, Les Petits – which offers premium fashion apparel, accessories, and furniture from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi under one roof – has forayed into the toy section for offering a whole new category altogether, premium toys.

The toys section is curated ingeniously to provide children with a playground to unlock their integrated development with the help of recreational activities. The new category entails an extensive range of art, craft, and games for unleashing the creative and cognitive skills of children right from their formative years.

The brand is working to redefine the perception of the kids’ segment by disintegrating the rigid bifurcation of the market and acting as a gateway for kidswear, accessories, furniture, and the newly added toys section under one roof.

Brands on Offer

Les Petits has brought premium products from Indian as well as international brands under its umbrella including Janod, Leblon, Kid Made Modern, Dwinguler, Doodle Hog, Play Shifu, and Jar Melo. Aside from entertaining children, the toys trigger their imagination, contributing to overall development and tap into unrealized creativity, helping them develop new skills and enhancing learning processes.

In addition to this, there are some breakthrough games that are based on AR and XR experiences for encouraging STEM skills and immersive learning experiences.

Les Petits, the luxury fashion brand for kids, has integrated a new toy vertical into its entire offering to elevate the experience of children. This diversification is in complete resonance with the brand’s vision of creating a one-stop shopping destination for children.

Speaking on the occasion, Swati Saraf, President, Les Petits said, “The addition of the toy section is another milestone in our brand journey. We aim to provide enticing recreational products from premium brands, driving the overall development of the children. We are progressing in the segment with leaps and bounds where we have onboarded 7 brands in a span of less than 2 years. Keeping up the expansion, we plan to keep adding new products and categories in the future as well.”

The premium range of toys is available on the brand’s website and its stores at:

  • Phoenix Palladium (Mumbai)
  • DLF Emporio, Vasant Kunj, New Delhi
  • DLF Avenue, Saket, New Delhi

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