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Luxury Italian menswear brand Brioni comes to The Chanakya

DS Luxury Retail Ltd, an entity under the Dharampal Satyapal Group (DS Group), has announced the opening of the first Brioni boutique in India, located at The Chanakya. The boutique aims to redefine the luxury shopping landscape in the Capital, introducing Italian menswear craftsmanship to discerning Indian consumers.

The boutique at The Chanakya reflects Brioni’s global store concept, creating a unique haven distinguished by carefully curated Italian design furnishings. Notable pieces include a vintage Carlo Roma coffee table, a classic armchair by Marco Zanuso, and an exquisite artisanal carpet and wall tapestry designed by the renowned Genoese manufacturer MITA.

A special highlight of the grand opening is the presence of Brioni’s master tailor, flying in from Italy. This master craftsman will bring the authentic artistry and precision that defines Brioni’s bespoke tailoring, ensuring every piece is a true masterpiece. Within the archival pieces showcase, the opening launch will feature a distinguished Brioni Bandhgala, adding a touch of timeless sophistication to the bespoke sessions.

The boutique showcases Brioni’s extensive range of ready-to-wear clothing and accessories collections, complemented by the exclusive Bespoke service. Customers can immerse themselves in an atmosphere of elegance and comfort, enjoying personalized one-to-one assistance and experiencing exceptional tailoring craftsmanship in a warm Italian ambiance. Brioni’s presence in the capital marks a significant fusion of Italian luxury and Indian cultural aesthetics, blending the brand’s heritage with the rich tapestry of India’s cultural diversity. This synergy promises a unique shopping experience, where timeless style meets the vibrant spirit of India. With a physical store now accessible in India, customers can indulge in the epitome of luxury without leaving the country, providing unparalleled convenience and exclusivity.

Since 1945, Brioni has epitomized effortless modern elegance, driven by in-house sartorial expertise and relentless exploration of exceptional materials. Renowned for Bespoke tailoring, the House also offers impeccable ready-to-wear, leather goods, shoes, and accessories, blending formality with leisure seamlessly. Beyond fashion, Brioni presents fragrances that encapsulate its distinctive style. Rooted in Rome and affiliated with the Kering group, Brioni embodies the essence of slow luxury—prioritizing both the planet and its people

Ritesh Kumar, Managing Director of DS Luxury, said on the occasion of the launch, “We are thrilled to unveil the inaugural Brioni boutique in India. This signifies a noteworthy achievement for DS Luxury as we persist in introducing globally renowned luxury brands to the discerning Indian audience. Brioni, a beacon of modern elegance and timeless craftsmanship, embodies the pinnacle of sophistication and exclusivity. We are confident that our patrons will embrace the refined allure that this brand exudes. The launch of our new boutique underscores our steadfast commitment to delivering unparalleled luxury fashion experiences, further cementing our position as a leading curator of premium retail in India.”

Mehdi Benabadji, CEO of Brioni, added his sentiments, stating, “We are delighted to enter the Indian market with DS Luxury. The clientele in India will enjoy the creativity and exquisite savoir-faire our House has to offer.”

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