Soktas, a luxurious cotton fabrics brand by Grasim Industries, part of Aditya Birla Group, has announced the opening of its first ever exclusive brand outlet in India at Jayanagar, Bengaluru. The store was inaugurated by Kannada cinema actor and director Darling Krishna and Jasvinder Kataria, COO – Domestic Textiles, Grasim industries, Aditya Birla Group.
Spread over 1,000 sq. ft. space across two levels, the outlet in Jayanagar is designed to provide customers with an immersive shopping experience, showcasing an exquisite range of fabrics that cater to diverse fashion preferences and providing a bespoke solution for every custom tailoring need.
Speaking on the launch, Kataria said, “The launch of Soktas’ first ever exclusive retail outlet in Bengaluru is a significant milestone for us. We are thrilled to bring a world of premium luxury cotton fabrics to the city’s fashion-forward men. With our Turkish heritage and unwavering commitment to quality, Soktas is set to redefine the way the poeople of Bengaluru experience fine fabrics.”
Soktas sells through 3000+ multi-brand premium fabric retail outlets across India. The grand opening of SOKTAS’ exclusive outlet in Jayanagar promises to be a landmark event in the world of luxury fabrics offering its customers multi-weave patterns such as premium jacquards, fil-coupe jacquards, and clip dobby fabrics, among others.
Darling Krishna said, “I am thrilled to personally experience Soktas and its exceptional range of luxurious cotton fabrics and elevate my style game.”
Kataria added, “With this inaugural store, we lay the foundation for an ambitious plan to establish Soktas as the go-to brand for bespoke solutions, preferred by today’s discerning and fashion-forward men.”
Marketing & Sustainability
What makes this moment even more electrifying is the launch of our new brand campaign, ‘Always Ahead’. The campaign embodies the brand’s commitment to constant reinvention, pushing boundaries with limitless possibilities in patterns, textures, and designs, echoing the spirit of its discerning consumers who appreciate life’s finer things.
“The Soktas Man challenges conventions, values quality and sophistication, and embraces individuality in style choices,” explains Kataria.
Soktas believes in responsible sourcing and ethical practices, ensuring that every fabric tells a story of quality and consciousness. The brand’s commitment to sustainability is reflected in its certifications, including GOTS, OEKOTEX, and ISO – 9001.
Soktas is poised to redefine the world of fashion with its exceptional range of premium cotton shirting fabrics, made with 100% premium cotton and natural blends. Each piece of fabric is meticulously created using super-fine, high-quality yarns, resulting in an impeccable finish and a luxurious feel.
