Premium menswear brand Louis Philippe has launched a new store in DCC Mall, Dubai. This launch marks the beginning of Louis Philippe’s strategic expansion in the vibrant Middle Eastern fashion landscape, making its products accessible to discerning consumers worldwide.
The premium fashion brand, renowned for its impeccable craftsmanship and timeless style is a part of the Aditya Birla Fashion and Retail Limited (ABFRL) stable.
The 2,000 sq. ft. store promises a magnificent and immersive shopping experience adapted to today’s modern and contemporary man. The EBO offers a wide range of formal and semi-formal apparels and accessories, marked by sophisticated designs and superior quality.
Expressing his excitement on the launch, Jacob John, President (Premium Brands), ABFRL said, “This is a very significant milestone for the company. We’re very excited about introducing Louis Philippe to Dubai, a city renowned for its fashion-conscious approach. The launch marks the beginning of our journey in the Middle East. We are very excited about our growth prospects in the region.”
He added that the brand plans to increase its retail footprint by launching more EBOs throughout the Middle East.
Louis Philippe has partnered with Kalyan Silks as part of the launch.
“Our partnership with Louis Philippe represents a union of two iconic brands, each recognized for their commitment to quality and sophistication. We firmly believe that this collaboration will not only elevate the shopping experience of consumers in Dubai but also serve as an indication of our dedication to excellence. We are excited to bring a world-class fashion brand to this vibrant city, and we look forward to continuing to serving our customers with the finest in fashion and style,” added T. S. Pattabhiraman, Chairman & Managing Director, Kalyan Silks.
