Lotto, the iconic Italian sportswear brand, has announced its collaboration with Indian tennis legend Sania Mirza, who joins the brand as Brand Ambassador and Chief Advisor for Women’s Sports. The partnership marks a significant reunion between Mirza and Lotto, rekindling a relationship that began when she was 19.
Positioning the collaboration as a “homecoming”, Lotto highlights Mirza’s long-standing connection with the brand, which recognized her individuality and distinctive personality early in her career — even before the Grand Slams and historic milestones that followed. Her outspoken confidence and strong presence both on and off the court continue to align closely with Lotto’s brand values.
Lotto entered the Indian market via Agilitas Sports in 2025. Abhishek Ganguly, CEO, Agilitas Group, said, “Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”
Sania Mirza, Former Indian Tennis Player, Brand Ambassador & Chief Advisor for Women’s Sports, Lotto, said, “Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”
As Chief Advisor for Women’s Sports, Sania will work closely with Lotto to help shape and strengthen the brand’s women’s athleisure & sportswear journey across footwear and apparel, grounded in her lived experience, perspective, and voice. Her role will focus on building a stronger sense of community and relevance for women, ensuring the brand continues to evolve with them, not just for them.
