Looks, one of India’s leading premium beauty and grooming brands, has introduced Looks Neo, a new-age salon format designed specifically for Gen Z consumers. The concept blends modern design, accessible pricing, and trend-led services while maintaining the quality standards associated with the Looks brand. The first Looks Neo outlet has opened at India Expo Plaza, Knowledge Park II, Greater Noida.
Looks Neo has been created as a design-forward, digital-first and budget-friendly grooming destination, aimed at young customers who value individuality, inclusivity, and everyday self-care. The new identity features a bold and minimal aesthetic, reflecting contemporary youth culture and lifestyle.
Positioned between high-end salons and express formats, Looks Neo offers full-service grooming at transparent pricing, ensuring premium experiences remain within reach. The service menu includes precision haircuts, global colouring, blow-dries, hair rituals, skin care essentials, nail services and quick grooming add-ons tailored to fast-paced routines.
Sabhya Dutta, Managing Director, Looks shared, “Looks Neo represents our vision for the future- a space built for young India, where quality meets accessibility and individuality is celebrated. We created Neo to resonate with Gen Z’s rhythm, their aesthetic sense and their belief in everyday self-care, while staying true to the trust and expertise synonymous with Looks Salon.”
The brand has also developed a specialised “Neo mindset” philosophy that focuses on confidence, self-expression, and future readiness. Stylists undergo youth-centric training to combine technical skill with an understanding of emerging fashion and grooming trends, making consultations more collaborative and personalised.
Looks plans to expand the Neo format across key metros and youth-driven markets over the coming years.
With Looks Neo, the company aims to shape the next chapter of India’s grooming industry with an approach that is modern, inclusive, expressive, and aligned with evolving Gen Z beauty culture.
