Leading lab-grown diamond jewellery brand Limelight Lab Grown Diamonds has strengthened its North India footprint with the launch of a new exclusive store in Meerut. With this opening, the brand now operates 50+ exclusive stores and 40+ shop-in-shops across 45+ cities, reinforcing its aggressive retail expansion strategy.
The store, located on Begum Bridge Road, was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, in the presence of Regional Partners Deepak Jain and Deepanshu Jain, along with the leadership team. The outlet showcases the brand’s signature collections, spanning elegant necklaces, solitaires, contemporary earrings, bracelets, and everyday wear jewellery.
Designed in Limelight’s hallmark minimal and modern aesthetic, the Meerut store offers an elevated, immersive retail experience that highlights the brilliance, craftsmanship, and technological precision behind its CVD diamond creations.
Pooja Sheth Madhavan, Founder & Managing Director, said, “Meerut marks an important milestone as we continue strengthening our pan-India presence. Uttar Pradesh holds immense potential for modern diamond jewellery, and our expansion reflects the growing trust and awareness for the lab-grown category. Our vision is to make lab-grown diamonds a preferred and progressive choice through accessible retail, strong education, and world-class design.”
Karam Chawla, Director, added, “Cities like Meerut are redefining luxury with a growing inclination towards innovation and informed purchasing. The response from Uttar Pradesh has been encouraging, and this launch reinforces our North India growth momentum.”
Regional Partner Deepak Jain noted, “Meerut’s consumers value craftsmanship and contemporary design, and Limelight’s commitment to quality and transparency aligns with these expectations. This store will quickly emerge as a trusted destination for exceptional lab-grown diamond jewellery.”
Headquartered in Mumbai, Limelight is India’s largest lab-grown diamond jewellery brand specialising in pure CVD diamonds. Recognised as the country’s oldest LGD brand, it enjoys strong consumer trust and is the only ‘green’ certified LGD jewellery brand with an ESG+ certification.
