Liberty Shoes Ltd. has appointed marketing professional Priyanka Vishnoi as Head – Marketing, where she will be responsible for leading brand strategy, retail marketing and digital growth initiatives across the organisation.
In her new role, Vishnoi will oversee the annual marketing roadmap, brand positioning, integrated campaigns, PR and CSR initiatives for the footwear major. She will also focus on driving brand preference and improving retail footfalls through 360-degree campaigns spanning traditional, digital and experiential channels.
Vishnoi brings with her over a decade of experience in brand and marketing leadership across consumer-facing categories. Before joining Liberty Shoes Ltd., she served as Senior Brand Lead at VLCC, where she spearheaded pan-India marketing strategies for new clinic launches, built strategic alliances and led campaigns to boost visibility and lead generation.
She has previously worked with BIBA Apparels, managing comprehensive 360-degree marketing strategies covering branding, advertising, PR and digital engagement, contributing to business growth and enhanced brand exposure.
Her core expertise spans integrated marketing, brand building, ATL/BTL strategy, performance marketing, customer acquisition, strategic partnerships and team leadership.
With Liberty Shoes strengthening its brand and retail footprint across India, her appointment is expected to bolster the company’s marketing effectiveness and customer engagement initiatives.
