Libas, India’s leading ultrafast fashion brand, has forayed into the fragrance segment with the launch of its first perfume range, Chase and Fling. This strategic expansion marks a significant step in Libas’ evolution from a fashion brand to a broader lifestyle companion for the modern Indian woman.
The move into perfumes reflects Libas’ ambition to deepen its participation in high-frequency, high-engagement lifestyle categories that extend beyond apparel. Fragrance, as a category, offers the brand an opportunity to build stronger daily relevance, expand consumer touchpoints, and create long-term value through emotional association.
Inspired by the Lover Archetype, the fragrances, Chase and Fling, celebrate two shades of womanhood. Chase embodies soft-girl, romantic energy. A delicate floral fragrance, it opens with notes of mandarin, peony, caramel, and vanilla. Fling channels an unbothered, free-spirited attitude. A spiced oriental perfume with earthy undertones, it feels grounded, sensual, and effortlessly confident. Designed to feel like a second skin rather than a cover-up, both fragrances unfold slowly, linger gently, and leave a lasting impression.
Priced at Rs 999, the perfume range has been positioned to appeal to a wide base of consumers seeking premium-feeling products without the barrier of luxury pricing. The perfumes are available across Libas’ retail stores, the Libas app, and the brand’s website.
Sidhant Keshwani, Founder and CEO of Libas, said, “Foraying into the fragrance category is a natural next step in Libas’ evolution from a fashion brand to a lifestyle companion for the modern Indian woman. This launch is the first step in building a scalable, lifestyle-led portfolio that goes beyond apparel. With the perfume line, we want to create a confident, feminine aesthetic. By democratizing premium design and crafting emotionally resonant perfumes that feel personal and accessible, we are celebrating modern Indian women so that they feel seen and are empowered to always be true to themselves.”
With this launch, Libas aims to leverage its strong understanding of modern Indian women’s preferences, the brand said.
The launch is supported by the #NotYourValentine campaign.
