Libas, the leading ethnicwear powerhouse, has elevated Bhavay Pruthi to Senior Vice President – E-commerce & Product Management.
Pruthi, who has been with Libas for over five years, previously served as Vice President of Product Management and E-commerce. His elevation reflects the company’s commitment to aggressive digital expansion and its transition into a dominant omnichannel player in the fashion industry.
“This journey has been about building with intent, scaling with discipline and leading with clarity. Over the past few years, I’ve had the opportunity to deliver 5X growth in the E-commerce vertical crossing the ₹1,000+ Cr GMV milestone. This has been driven by strong product thinking, sharp execution, disciplined unit economics and an incredible team that believes in long-term value creation. The journey ahead is even more exciting,” Pruthi wrote on LinkedIn announcing the promotion.
Before joining Libas in 2021, Pruthi held leadership roles at StreetStyleStalk and Limeroad.com. He began his career at PolicyBazaar.



