As the summer heat rolls in, Denim wear brand Levi’s® launched its latest collection of denim fits, offering a diverse range of styles for every preference. Featuring close to 15 fits, including retro-inspired flares, laid-back loose cuts, and timeless classic straights, Levi’s® aims to cater to every mood, style, and occasion. The brand’s campaign, ‘New Fits, Infinite Possibilities,’ spotlights brand ambassador Deepika Padukone showcasing the latest fits.
This collection is targeted at consumers seeking comfort and ’90s-inspired style, Levi’s® presents a variety of loose fits. From low-waist to high-waist options, the collection includes the Low Loose, High Loose, ’94 Baggy, and ’94 Baggy Wide Leg, offering an array of relaxed silhouettes.
For straight jeans enthusiasts, the brand has launched vintage-inspired Wedgie Straight, the summer-ready Ribcage Straight Ankle, and the classic 80’s Mom jeans, blending high waistlines and tapered legs for a timeless look.
Taking a bold step, Levi’s® introduced a range of flared jeans with the Ribcage Cropped Boot, Ribcage Wide Leg, and the latest addition, the Ribcage Bell, featuring an exaggerated bell leg.
“Levi’s® has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumers, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life,” Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa said.
The collection starts at Rs 2799 and is available online at the brand’s official website and across Levi’s® stores in India.
Levi’s® embodies classic American style and coolness since its inception by Levi Strauss & Co. in 1873. The brand continues to evolve through innovation and pioneering spirit, offering leading denim and accessories in over 110 countries worldwide.
Levi Strauss & Co. is a global leader in denim and one of the world’s largest brand-name apparel companies. With a portfolio including Levi’s®, Dockers®, Levi Strauss Signature™, and Beyond Yoga®, the company’s products are available in over 110 countries through various channels. Reported 2023 net revenues were $6.2 billion.
