Denim wear brand Levi’s has launched an exclusive capsule collection in collaboration with actress and model Barbie Ferreira. The limited-edition collection will be available for purchase on www.levi.in and at select stores, including DLF Mall of India (Noida) and Ambience Mall (Gurugram), the company announced in a release on Monday.
The Levi’s® brand, known for epitomizing classic American style, is recognized globally for its iconic jeans, first introduced by Levi Strauss & Co. in 1873. Over the years, Levi’s® jeans have become synonymous with timeless fashion, appealing to generations of individuals. The brand’s portfolio continues to evolve with a commitment to pioneering and innovative designs, making it a leading player in the apparel industry.
The Levi’s x Barbie Ferreira limited edition capsule collection reflects the brand’s dedication to blending classic style with contemporary influences. The collection is expected to capture the imagination of fashion enthusiasts, offering a unique fusion of Levi’s timeless appeal and Barbie Ferreira’s modern flair.
Levi Strauss & Co., the parent company of the Levi’s brand, is a global leader in jeanswear and one of the world’s largest brand-name apparel companies. The company designs and markets a wide range of jeans, casual wear, and accessories under various brands, including Levi’s, Dockers, Signature by Levi Strauss & Co., Denizen, and Beyond Yoga. With a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops, Levi Strauss & Co. reported net revenues of $6.2 billion in 2022.