Les Petits, fashion brand for kids launched another store in Hyderabad, Banjara Hills and raised the total number of stores in India to four. It offers an range of kids’ products from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and Nuna, to name a few. The store has been launched with ‘the purpose of making luxury kids’ shopping convenient for parents and their children’. It claims that after getting a lot of traction from the Southern market, it decided to come up with the store in Hyderabad to cater to ‘the emerging high-end fashion demand in the city’. The store was inaugurated by author Anju Poddar and art curator Pinky Reddy.
On the launch of the store, Swati Saraf, President, Les Petits said, “It is very overwhelming for me to see the brand grow by leaps and bounds. Already having a presence in Delhi and Mumbai, the launch of the 4th store marks the achievement of yet another milestone. In recent years, after Delhi and Mumbai, Hyderabad has risen to recognition as a burgeoning fashion destination. The city has developed a sense of fashion and the customers are readily experimenting with new styles which have eventually permeated into kidswear as well. Likewise, the underlying potential of the city in giving impetus to the premium kidswear segment bodes well for the brand’s proposition of providing end-to-end luxury fashion products for kids.”