Laura Mercier, the iconic prestige beauty brand has officially relaunched in India through an exclusive partnership with LUXASIA India. The return marks an exciting new chapter for the brand, bringing its signature philosophy of effortless, refined beauty to a new generation of discerning Indian consumers. Founded by world-renowned makeup artist Laura Mercier, the brand is rooted in a singular belief: beauty should enhance, not mask, who you are.
The brand introduced Tinted Moisturiser to the world, forever changing how women think about complexion. Cult-favorite essentials such as the Translucent Loose Setting Powder, Caviar Eyeshadow Sticks, and Pure Canvas Primers have become industry benchmarks for performance, versatility, and ease of use. Central to the brand is the signature Flawless Face technique designed to create skin that looks perfected, yet completely natural.
The relaunch in India highlights a curated selection of the brand’s most iconic products alongside its broader portfolio of complexion, color, and tools, including the brand’s latest innovations.
Key products include the Pure Canvas Blurring Primer for a smooth, perfected base; the award-winning Translucent Loose Setting Powder for invisible, long-lasting wear; Caviar Stick Shimmer Eye Color for effortless, blendable dimension; Caviar Matte Lipstick for richly pigmented, lightweight color; Real Flawless Concealer for seamless, crease-free coverage; Tinted Moisturiser Natural Dewy for sheer, radiant skin; and the Velour Puff, a professional-grade essential for a flawless, airbrush like powder application.
In India, the brand will offer Indian consumers expert guidance and personalised consultations, along with its iconic range.
Commenting on the relaunch, Ginny Wright, CEO of Orveon Global, the global beauty collective behind Laura Mercier, shared, “We partnered with LUXASIA due to their deep market expertise and proven success in the luxury and prestige beauty sector. Together, we’re focused on strengthening and growing Laura Mercier’s brand footprint in India, with plans to double our distribution points by 2026. We plan to expand into new states such as Amritsar, Lucknow, and Ahmedabad, bringing our most iconic products – including Translucent Loose Setting Powder, Real Flawless Foundation, and Caviar Eyeshadow Stick – to more prestige beauty consumers.”
“LUXASIA is proud to expand its partnership with Laura Mercier to India. India’s cosmetics market has been experiencing exponential growth, and we look forward to continuing to play a leading role in this segment,” added Satyaki Banerjee, Chief Executive Officer, LUXASIA Group.
Laura Mercier will be available online and at select stores within the Nykaa, Tira, Sephora, Myntra, and Shoppers Stop Beauty footprints.
