Leading fashion and silver jewellery brand Kushals has announced actors Sanya Malhotra and Priyanka Mohan as its new brand ambassadors, representing the North and South markets respectively. The collaboration marks a significant step in the brand’s mission to celebrate individuality and joyful self-expression through jewellery.
Known for redefining fashion jewellery with a modern and playful touch, Kushals’ collections are designed for today’s women—versatile, stylish, and expressive. With the philosophy of ‘see it, love it, make it yours,’ the brand encourages women to accessorize freely and confidently.
Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said, “Sanya and Priyanka truly embody the spirit of today’s woman—confident, graceful, and rooted in individuality. Their authenticity and charm perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.”
To mark the association, Kushals has rolled out a quirky, campaign film series featuring both actors in light-hearted, fashion-forward narratives that celebrate women’s love for jewellery.
In one film, Priyanka Mohan turns a South Indian wedding into her personal jewellery playground, flaunting her Kushals collection—from antique necklaces to statement earrings—with unrestrained joy. Meanwhile, Sanya Malhotra brings her characteristic charm to a house party where her Kushals zircon jewellery becomes the highlight of the night, transforming her look with effortless glamour and confidence.
“Fashion jewellery is all about having fun with style—effortless and on-trend. I love how Kushals blends tradition with modern sensibilities. It truly is fashion ki favourite jewellery!” said Sanya Malhotra.
Priyanka Mohan added, “Jewellery is an extension of one’s personality. Every Kushals piece is lightweight, fashionable, and perfect for layering—making it easy to express individual style.”
The new campaign is live across digital, social, outdoor, TV, OTT, and print platforms, positioning Kushals as a go-to destination for statement-making, affordable, and everyday fashion jewellery.
Having achieved 40% growth over the past year, Kushals now operates 100+ stores across 38 cities and plans to expand aggressively with a target of 300 stores in the coming years.
