Italian beauty brand KIKO Milano has launched its first-ever Store-in-Store (SIS) format in India, marking a significant step in its expansion strategy in the country. The new SIS is now live at Tira Beauty, Mall of the Millennium, Wakad, Pune, signalling the beginning of a faster and more scalable retail rollout for the brand.
With this launch, KIKO Milano takes its India store count to seven, while strengthening its presence in Pune with its second touchpoint in the city. The move underscores the brand’s intent to leverage strategic partnerships and omnichannel retail formats to deepen market penetration beyond standalone stores.
The Store-in-Store model is a critical enabler for rapid scale, allowing brands to enter high-footfall locations with optimized investment while maintaining strong brand visibility and experiential engagement.
Operating in India under Reliance Retail, KIKO Milano is actively expanding its footprint in the country. The brand currently operates stores in Delhi NCR (DLF Mall of India, Vegas Mall, DLF Avenue), Pune, Mumbai, Lucknow, and presence on Tira.
This growth focuses on capturing India’s booming premium beauty market, leveraging its Italian heritage, extensive product range, and omnichannel strategy for wider reach. The Pune launch sets the tone for KIKO Milano’s next phase of growth in India.
