There has been a surge in demand for our Sleepwear and Loungewear collections which offer consumers comfortable fabrics, says Khatija Lokhandwala, Head Marketing, Zivame
- Zivame’s brand ethos are to provide women with a personal and inclusive platform to shop for all their intimate wear needs, celebrate every woman and provide the right innerwear for every body type, build a secure, private community to encourage conversations and provide her with exciting and modern experiences.
- Our latest campaign Dekho Maine Kya Kiya is aimed at encouraging women to embrace their true selves and confidently indulge in their every desire and dream. Today’s women have a desire to imagine themselves in new and exciting ways and are hoping to expand their boundaries, but for some, the question of “Can I pull it off?” holds them back. Whether it is wearing a different outfit or trying out a new activity or indulging in a new experience, a lack of confidence holds her back. But if she has the right intimate wear, specifically designed for her body type, she would be able to express herself confidently.
- The campaign celebrates the freedom and confidence that enables one to indulge in their every dream and showcase their joy to the world singing Dekho Maine Kya Kiya!
- Also given the pandemic times we live in, we have followed 3 E’s to drive engagement