The womenswear market in India is projected to grow annually by 3.99% from 2024 to 2028. Aiming to make a mark in this intensely competitive market, KAZO was founded in 2007 with a vision to redefine fashion by blending premium occasion wear with everyday fashion. With trend-driven westernwear, the brand aims to stay ahead of the curve, offering a diverse product portfolio encompassing apparel, accessories, and fragrances.
“Fashion is more than just clothing—it’s a statement of confidence, individuality, and self-expression. At KAZO, we blend global trends with our unique perspective to create styles that empower the modern woman,” says Deepak Aggarwal, Founder & CEO, KAZO.
KAZO began with two stores and a vision—to create a homegrown brand that could provide Indian women with trend-driven westernwear. Today, it stands as a dynamic fashion and lifestyle brand, while staying true to its roots in contemporary womenswear. The brand’s growth trajectory is rooted in its commitment to innovation, variety, quality, and fashion that aligns with its target audience’s dynamic lifestyles.
“In combining global trends with a fresh viewpoint, we take a 360-degree approach that includes rapid design turnarounds, extending into accessories and perfumes, and improving both in-store and internet experiences,” says Aggarwal.
Omnichannel Expansion & Competitive Edge
With a data-driven approach, KAZO balances affordability with aspirational fashion, strategically expanding across both physical retail and e-commerce. Today, with over 215+ points of sale across multiple channels, KAZO thrives in an era where the influx of international brands fuels intense competition.
Brick-and-Mortar Growth
KAZO has a strong physical presence, with:
- 75+ exclusive brand outlets (EBOs)
- 140+ shop-in-shop (SIS) counters across India
- Expansion into Tier 1 and Tier 2 cities
For its offline expansion, KAZO leverages data to ensure visibility, footfall, and customer engagement. The brand prioritises A and A+ malls in Tier 1 and metro cities, while also exploring premium high streets in key urban markets to strengthen accessibility.
Beyond location selection, KAZO factors in consumer demographics, spending patterns, and competitive presence to make informed store placement decisions.
E-Commerce and Digital Synergy
While physical retail remains crucial to KAZO’s brand presence and expansion, e-commerce plays a pivotal role in delivering seamless shopping experiences.
KAZO’s proprietary website and mobile app offer a comprehensive shopping experience, complemented by a strong presence on major online marketplaces, including–Myntra, Ajio, Nykaa Fashion, Amazon, Tata Cliq, Flipkart, and Shoppers Stop.
“This multi-channel approach ensures accessibility for a diverse customer base and strengthens our reach in the digital space,” says Aggarwal.
Moreover, category performance insights shape the brand’s approach wherein bags, jewellery, and occasion wear perform well online and core apparel remains a strong driver in retail stores.
To further enhance the shopping experience, KAZO introduced KAZO Details, an exclusive accessories brand that complements its core philosophy.
Currently, KAZO Details has 8 standalone stores and 75+ touchpoints within KAZO’s EBOs. Its product assortment includes statement bags, perfumes, necklaces, earrings, belts, and sunglasses. This expansion allows KAZO to increase basket size and enhance the brand’s lifestyle positioning.
Marketing & Customer Engagement: A Multi-Faceted Approach
KAZO’s marketing strategy integrates personalised ads, CRM-driven engagement, and loyalty programs to tailor shopping experiences to customer preferences.
- In-Store Activations: BTL activations and cluster campaigns strengthen customer connections.
- Seasonal Campaigns: Notable campaigns such as “Flower Power,” Valentine’s Day, SS’25, Women’s Day, and Vacation Fits create immersive experiences.
“To further expand our reach, we integrate PR, media, and influencer marketing, ensuring visibility for our latest collections,” says Aggarwal.
Moreover, the brand’s social media presence extends beyond promotions to fostering consumer engagement. Instagram and LinkedIn help amplify new collections, trend tapping, and store visibility. The brand also leverages celebrity endorsements to reinforce its aspirational yet relatable positioning.
“Having Janhvi Kapoor as the face of KAZO for AW’23 and SS’24 has strengthened our brand’s identity, creating a seamless bridge between high fashion and everyday wear,” Aggarwal says.
Addressing the Fast Fashion vs. Sustainability Dilemma
KAZO is steadily integrating sustainability into its operations while staying committed to delivering trend-driven womenswear.
- The brand partners with vendors committed to responsibly sourced materials and ethical supply chain practices.
- On the circularity front, reusable store fixtures and movable infrastructure help minimise waste.
Though still in its early stages, KAZO’s sustainability efforts lay the groundwork for a long-term strategy toward a responsible future.
KAZO’s Next Expansion Frontier
The brand’s expansion strategy is propelled by a dual-market approach, aiming to leverage local and global growth opportunities. Domestically, KAZO is zoning in on cities like Bangalore, Hyderabad, and Pune, claiming untapped potential as well as a growing demand for the brand.
Within the international context, Aggarwal says, “We are setting our sights on the GCC region, with Dubai as a key hub for our expansion. This dynamic market holds immense promise, and we are excited to introduce KAZO’s unique style to a whole new audience.”
The Financial Playbook: ARR & Expansion Plans
In FY24-25, KAZO reported revenue exceeding Rs 150 crore, highlighting significant growth and a dedication to improving the shopping experience for customers. This milestone reflects KAZO’s expansion fostered by its 20 new stores launched in important towns such as Delhi, Dehradun, Jodhpur, Udaipur, Varanasi, Aurangabad, Surat, and more.
“These sites have let us expand our clientele and offer a more easily accessible and immersive KAZO experience, which has been crucial in supporting ongoing sales increase,” says Aggarwal.
He concludes, “At KAZO, our vision for the next 3-5 years is bold and transformative. We are looking at an ambitious revenue target of Rs 500 crore. To aid this, we plan to open 150+ new stores across key markets while expanding our digital presence, focusing on e-commerce and omnichannel strategies.”
