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Kareena Kapoor Khan and SUGAR Cosmetics introduce ‘Quench Botanics’ to Indian skincare market

Bollywood actor Kareena Kapoor Khan has teamed up with Vineeta Singh and Kaushik Mukherjee, the founders of renowned makeup brand Sugar Cosmetics, to launch Quench Botanics, a premium Korean skincare brand specifically tailored for Indian skin and weather conditions. Kareena Kapoor Khan has taken on the role of co-owner and investor in the venture, marking another step in her entrepreneurial journey, with a vision to establish Quench Botanics as one of India’s most beloved beauty brands, the company announced in a release on Friday.

Quench Botanics specializes in a range of high-quality, skin-rejuvenating Korean skincare products to address key concerns of Indian skin. These products are crafted from effective natural ingredients, all 100% vegetarian. Quench currently offers a diverse selection of over 90 high-performing products, with further innovations in the pipeline, the release added. With a strong focus on India’s Gen Z and millennial demographics, Quench’s product range maintains an affordable price point.

Kareena will collaborate closely with the Quench Botanics team to realize their vision of evolving into a comprehensive beauty brand that caters to the genuine needs of Indian consumers.

Kareena Kapoor Khan and SUGAR Cosmetics introduce 'Quench Botanics' to Indian skincare market
L-R: Vineeta Singh, Kaushik Mukherjee, and Kareena Kapoor Khan

“Kareena Kapoor Khan is a true icon in every sense, and we are delighted to build Quench Botanics with her as a co-owner and investor. Kareena embodies the essence of effortless beauty and authenticity, and her commitment to simplicity aligns perfectly with Quench Botanics’ vision of offering skincare solutions that are based on minimalism and the goodness of nature,” Vineeta Singh, the co-founder and CEO of Sugar Cosmetics said.

“I am delighted to join forces with Vineeta, Kaushik, and their team to bring Quench Botanics to the Indian consumer. I believe in their vision for the brand and the commitment to creating simplified, natural ingredient-led products. It perfectly captures my idea of beauty and skincare,” Kareena Kapoor Khan said.

“I believe we have a differentiated product offering that will provide uncomplicated skincare solutions to address diverse Indian skin concerns and climatic conditions, all at an affordable price. I am excited to work with the team to build Quench into a well-respected and loved brand in India,” Kareena added.

The Quench trademark is wholly owned and operated by Vellvette Lifestyle Private Ltd., which is the parent company of Sugar Cosmetics. The skincare brand is set to be available through all leading large-format retailers and e-commerce platforms, i.e. Amazon, Myntra, and Nykaa.

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