Men’s ethnicwear brand Kalpraag has opened a new flagship store in Banjara Hills, Hyderabad, as part of its ongoing retail expansion. The store showcases a wide range of traditional Indian menswear, including kurtas, kurta bundis, jodhpuris, and sherwanis.
Founded with a focus on modern ethnic fashion, Kalpraag aims to strengthen its presence in key urban markets. Hyderabad, known for its rich cultural landscape and fashion-forward audience, is the latest addition to the brand’s retail footprint.
“Hyderabad has always embraced culture and craftsmanship, and we’re excited to bring Kalpraag’s signature ethnic styles to the city. This store reflects our commitment to delivering quality, unique designs and a memorable shopping experience to our customers,” said Mayank Jain, Founder of Kalpraag.
The store launch also comes at a time when the brand has reached a business milestone, reporting a valuation of ₹100 crore.
Kalpraag’s collections have previously been worn by various celebrities and are also available through its Instagram platform and other retail channels.
