Juicy Couture, the iconic Los Angeles-based fashion brand, has launched its first Exclusive Brand Outlet in India. The store has opened in Lucknow, Uttar Pradesh, at the upscale Phoenix Palassio Mall.
Known for its bold colours, playful designs, and glamorous aesthetic, Juicy Couture caters to a young and fashion-forward audience. The new store offers an immersive shopping experience and features the brand’s latest collections, including velour suits, lingerie, handbags, hair accessories, luggage, and other lifestyle accessories, curated for Indian consumers.
To celebrate the launch, Brand Concepts Ltd., the official partner for Juicy Couture in India, hosted an exclusive fashion show.
“We are delighted to bring Juicy Couture to the Royal City of Lucknow, marking a key milestone in our strategic retail expansion,” said Nabendu Chakraborty, Chief Operating Officer, Brand Concepts Ltd. “The exclusive sundowner, along with a curated fashion show, was a fitting launch to showcase the brand’s bold and aspirational identity. With this launch, we continue our commitment to delivering premium global fashion experiences tailored for the discerning Indian consumer.”
This launch is part of Juicy Couture’s broader expansion plan to bring premium international fashion to key markets across India. The store’s design and product offerings have been tailored to match the tastes of the modern Indian shopper.
Brand Concepts Ltd. partnered with Authentic Brands Group to bring Juicy Couture to India earlier this year. Globally, the brand is present in 14 freestanding stores and select department stores across about 94 countries.
