Page Industries, the exclusive licensee of Jockey International Inc. in India, has unveiled its latest innovation in men’s innerwear – the Next Gen Inno-Wear collection. Designed with advanced Bonding Technology, the new line promises a seamless, precision-engineered base layer that blends everyday luxury with unmatched comfort.
The collection introduces bonded seamless trunks, eliminating traditional stitching and incorporating advanced microfiber fabrics for a smooth, chafe-free fit. Features include adaptive stretch for ease of movement, StayFresh™ technology for lasting freshness, a breathable mesh pouch for ventilation, and a label-free waistband for irritation-free wear.
“At Jockey, we understand that today’s men are looking for more than just functionality, they want innerwear that fits seamlessly into their fast-paced life…This Next Gen Inno-Wear collection represents the future of innerwear, where advanced innovation meets effortless, everyday comfort,” said Nihal Rajan, Chief Marketing Officer, Jockey India.
The premium trunks are tailored to meet the demands of modern lifestyles, whether commuting, collaborating at work, or powering through workouts.
To mark the launch, Jockey India has rolled out a multi-platform campaign across digital, outdoor, in-store, and social media, featuring a campaign film that highlights the collection’s cutting-edge design and seamless comfort.
The collection is now available at Jockey Exclusive Outlets, leading multi-brand stores, popular online marketplaces, and www.jockey.in, with a focused rollout across key metro cities.
With a legacy of over a century, Jockey continues to push boundaries in innerwear innovation, balancing quality, technology, and timeless style to meet the evolving needs of today’s consumer.
