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Jockey to concentrate on expanding kids category in India

Page Industries, the exclusive licensee of JOCKEY International Inc., is focusing on expanding the Jockey Juniors category in India for FY24 according to an AFAQs report. This initiative aligns with Jockey’s strategy to diversify its product offerings and meet the evolving needs of consumers.

The kidswear market in India is projected to grow rapidly, with significant segments including t-shirts/shirts and bottom wear. Jockey Juniors aims to cater to this demand by providing a comprehensive selection of breathable and comfortable children’s clothing.

Jockey Juniors offers a range of innerwear and outerwear for boys and girls aged between 3 to 12 years, featuring playful and quirky designs in various colors. The range encompasses polos, t-shirts, leggings, track pants, jackets, and hoodies. The brand emphasizes quality, comfort, and variety in its offerings, positioning itself as a key player in the market.

Their latest TV commercial, outdoor campaign, and the Jockey Juniors Color Splash event are part of the brand’s strategy to engage with its audience and highlight the vibrant spirit of Jockey Juniors’ products. The brand’s recent film also showcases key innerwear and outerwear styles, celebrating the playful and adventurous nature of children.

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