Jewellery e-commerce platform Tanzire has announced the launch of Astrid & Miyu in India. Astird & Miyu is a UK-based everyday jewellery label known for its stacking pieces inspired by the art, architecture and natural beauty of London. The brand which was established in 2012 by Connie Nam specialises in minimalist designs.
Astrid & Miyu’s collection includes items such as the 18K Gold Plated Molten Hoops, Double Illusion Ear Cuff, Cosmic Star Dome Hoops, Cubic Zirconia Wave Ring, Chain Link Twin Huggies, and more. These pieces are made from recycled metals, with as much as 70% crafted from recycled sterling silver. Additionally, 90% of the brand’s products come from Responsible Jewellery Council-accredited suppliers.
Astrid & Miyu employs innovative techniques such as 3D printing for its jewellery and operates 23+ stores worldwide offering piercing and welding services. The brand has also collaborated with various organisations to provide mentorship, distribute food, and support women from disadvantaged backgrounds.
Suhani Batwara, Founder of Tanzire, said, “We’re very proud to bring such a pioneering brand to India. With its minimalist yet dynamic pieces, Astrid & Miyu is meant to be worn every day, your way. Its price point also makes it accessible to a wider audience. Beyond celebrating self-expression, the brand walks the talk with its many initiatives to give back to the community.”
About Tanzire
Tanzire is India’s first global e-commerce marketplace dedicated to the niche of handmade demi-fine jewellery crafted by women-owned brands from across the globe. Tanzire’s vision is to celebrate the diversity, inclusivity, and self-expression of the modern individual and empower them through the amalgamation of purpose and fashion.
Founded by Suhani Batwara in 2020, the platform houses 30 demi-fine jewellery brands from over 25 countries including Jenny Bird from Canada, PD PAOLA from Spain, Shyla from the UK, and many more along with its own everyday fine jewellery line, Tanzire Fine.
