Jaypore, the artisanal brand from Aditya Birla Fashion and Retail Limited (ABFRL), has launched its first store in Chhattisgarh, marking its entry into the capital city of Raipur.
Located on the Upper Ground Floor of ZORA The Mall, Jora, Raipur, the store spans 1663+ sq. ft., blending tradition with modern design. Its terracotta-hued façade and geometric latticework set the tone for an immersive experience that showcases India’s rich craft heritage. Inside, the space features lime-washed walls, arched doorways, and handcrafted displays—designed to create an atmosphere that highlights the skill and stories of Indian artisans.
The Raipur store offers a curated selection of handcrafted apparel for men and women, traditional and contemporary jewellery, and home décor items. Shoppers can explore tribal silver, gold-plated pieces, Dokra art, and a range of woven and block-printed textiles—each piece reflecting the beauty of handmade work.
Manu Gupta, Vice President and Brand Head, Jaypore, said, “With every store, we aim to create more than just a retail space. We strive to build sanctuaries of tradition and design, where the beauty of Indian craftsmanship can be experienced in its purest form.”
Jaypore currently retails through its website and 36 stores across India. As part of ABFRL’s ethnic wear portfolio, which includes brands like Tasva and TCNS, Jaypore has established itself as a platform that brings traditional Indian crafts to contemporary consumers.
The brand also supports and promotes artisan communities across the country by curating over 30 different crafts, selling both its own and partner brands, and catering to a global audience through international shipping.
