OVS, Italy’s leading fashion retailer, today announced the opening of its first store in Mumbai at Sky City Mall, Borivali. The launch marks an important step in the brand’s India expansion, following the successful opening of its New Delhi store.
Spanning approximately 11,000 sq. ft., the Mumbai store introduces OVS’ latest global retail concept, offering a contemporary and seamless shopping experience. The store offers a complete family-focused assortment across womenswear, menswear, and kidswear, ranging from everyday essentials to premium and contemporary collections. It includes OVS mainline, PIOMBO, Les Copains, B.Angel, Altavia and OVS Kids.
Sundeep Chugh, Managing Director, OVS India, said, “Mumbai marks an important step in our India journey and reflects our long-term commitment to the market. It’s a city that sets the pace for fashion and retail, making it a natural fit for OVS. The response in New Delhi has been encouraging, and with Mumbai we’re building on that momentum. Our focus is to bring accessible Italian style to more consumers and steadily grow as a trusted fashion destination for the entire family.”
Carmine Di Virgilio, Global Chief Retail Officer, OVS S.p.A., added, “India represents one of the most compelling growth opportunities in our international portfolio, and Mumbai is central to that strategy. This opening reinforces our commitment to investing in markets that demonstrate strong consumer dynamism and long-term scalability. We see significant headroom for growth in India and remain focused on building a sustainable, future-ready presence that combines our Italian design heritage, operational excellence, and responsible fashion philosophy.”
As part of the Mumbai launch, OVS is also rolling out an ad campaign. The campaign is dedicated to the brand’s effortless and instinctive approach to everyday style in life, designed to resonate with the city’s fast-paced rhythm. It is currently live across OVS’s YouTube and Instagram brand channels, complemented by a targeted out-of-home (OOH) rollout across key locations in Mumbai.
Globally, OVS operates over 2,600 stores across multiple markets and is known for combining Italian design excellence with accessible pricing. Sustainability remains central to the brand’s philosophy, with continued focus on responsible sourcing, water-efficient processes and the use of recyclable materials.
Store Overview
- Store Name: OVS, Sky City Mall, Borivali
- Opening Date: 26th March 2026
- Sales Area: 11,158 sq. ft.
- Opening Hours: 11:00 AM to 10:00 PM
- Address: Devipada, Khande Rao Dongari, Borivali, Mumbai, Maharashtra 400066
