Invogue, a bootstrapped Indian shapewear brand founded in 2023, secured a Rs 2 crore investment from Aman Gupta on Shark Tank India Season 5. The company is founded by 25-year-old entrepreneurs Maadhav Saxena and Ragini.
Invogue operates in the shapewear and foundation wear segment and focuses on products designed for Indian body types. The brand has remained fully bootstrapped since inception and reports serving over 80,000 customers to date.
The company’s product portfolio includes shapewear solutions developed for use under both ethnic and western apparel. Invogue follows a product-led growth strategy, prioritising profitability and controlled expansion over large-scale marketing spends.
During its pitch on Shark Tank India Season 5, the founders presented the company’s financial discipline, category focus, and growth roadmap. Aman Gupta invested Rs 2 crore, citing the founders’ execution capabilities and long-term potential in the shapewear category. Aman Gupta said, “I truly believe in founders, and these are the ones who- if guided well- can do the impossible. I see them as the underdogs of this industry, and that’s exactly why I made this offer. I want to help people who need help, and all they really need is the right guidance.”
Maadhav Saxena, Founder of Invogue, said, “This journey was never about chasing noise – it was about building something that truly worked. Since our launch in 2023, we have focused on comfortable, high-performance shapewear in India, and even today we stay at least six months ahead of the market. Our vision is to build Invogue into a foundation fashion brand- the essential layer beneath every outfit. From sculpted bras and innerwear to tummy tuckers and swimwear, we’re building solutions so no one has to make the kind of compromises Ragini once did.”
This year marks Invogue’s strategic growth phase – with the brand actively seeking funding to scale operations, expand categories, and build omnichannel presence. As part of this new chapter, Invogue recently collaborated with Malaika Arora, launching a fun, entertainment-first digital campaign that reintroduced Invogue to a wider, style-forward audience.
Post-investment, Invogue plans to scale operations, expand into adjacent categories including sculpted bras, innerwear, tummy tuckers, and swimwear, and strengthen its omnichannel retail presence across online and offline channels.
The investment marks Invogue’s first external funding and signals the company’s transition from a bootstrapped operation to a scaled growth phase.
