Korean skincare brand Innisfree hosted a unique and immersive event in Mumbai on July 09. Held at Eve Santacruz, the brand launched two new additions to its Super Volcanic Pore Clay mask range, but with a twist.
The new collection brings together the worlds of skincare and dessert, in collaboration with artisanal gelato brand Frozen Fun.
Guests were treated to specially curated gelato flavours inspired by the new masks – Innisfree Swirl Pore Mask and the Limited Edition Innisfree Mint Chocolate Pore Clay Mask.
The Mint Chocolate Pore Clay Mask features a cooling formula that deeply cleanses pores. The Swirl Pore Mask, on the other hand, offers a smooth, multi-textured blend that purifies and hydrates the skin.
Paul Lee, Managing Director & Country Head, Amorepacific India said, “The Super Volcanic Pore Clay Mask has been a global favourite for years, and these new variants have already received so much love in other markets. We’re excited to finally bring them to India.”
“With these new variants, our aim was to reimagine our cult-favourite mask with a playful, indulgent twist that feels fresh, sensory-rich, and delightfully unexpected. Much like a scoop of your favourite dessert, these masks are designed to awaken the senses,” said Assistant Director & Marketing Head, Innisfree India.
“This collaboration was such a fun creative match. We loved mapping our signature flavours to Innisfree’s skincare range in a way that felt both playful and sensorial. At Frozen Fun, we’re always looking for fresh ways to bring joy through flavour, and this crossover with beauty felt like the perfect moment to do just that,” added Vasuki Punj, Founder & CEO, Frozen Fun.
Founded in 2000, Innisfree is a Korean skincare brand under the umbrella of Amorepacific India.
