Global K-beauty leaders Innisfree and Laneige are set to participate in the upcoming Tira Korean Beauty Festival, a curated three-day celebration of Korean skincare innovations, rituals, and culture. The festival, organised by Tira, will run from 28–30 November at The Courtyard, Palladium Mumbai, between 4 pm and 10 pm.
The event brings together top K-beauty brands, influencers, skincare enthusiasts, and consumers for an immersive discovery experience. With a strong joint presence, Innisfree and Laneige will showcase their signature product stories, highlight category strengths, and deepen engagement with India’s growing K-beauty community.
“The Tira Korean Beauty Festival is an exciting platform that brings the K-beauty universe closer to Indian consumers. At Amorepacific, we are committed to delivering high-quality, science-backed skincare, and showcases like this allow our brands to engage meaningfully with a community that is curious, informed, and eager to explore global beauty innovations,” says Paul Lee, Country Head, Amorepacific India.
Innisfree will spotlight its nature-powered bestsellers, including the Super Volcanic Pore Clay Mask and Green Tea Seed Serum, reflecting the brand’s strengths in pore care, hydration, shine control, and anti-ageing.
Laneige will showcase hero products such as the Glaze Craze Lip Serum, the cult-favorite Lip Sleeping Mask, and the Water Bank UV Sunscreen—underscoring its expertise in hydration science, lip care, and barrier-boosting formulations.
Attendees can expect exclusive masterclasses, hands-on product experiences, skin consultations, and interactive consumer engagements designed to offer a true K-beauty immersion.
