Indriya, the jewellery brand from Aditya Birla Group, has unveiled its exquisite regional bridal collections, crafted specially for brides in Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. Designed for the bride who proudly carries forward her legacy, each collection transforms regional artistry and cultural symbolism into contemporary heirloom pieces.
Rooted in India’s diverse heritage, the collections reinterpret timeless traditions through intricate craftsmanship, regal motifs, and layered storytelling—capturing a bride’s dreams, identity, and deep connection to her roots.
Anantara: Andhra Pradesh, Telangana & Karnataka
Inspired by the sacred embellishments of Dravidian sculptures from Hoysala temples—including the Chennakeshava and Keshava Temples in Somanathapura—Anantara unfolds in three divine layers.
- Garuda Haar blends the classic Kaasu Maala and Jalebi Haar.
- Ganesha Puliguru Haar pays homage to Lord Ganesha.
- Lakshmi Bottu Mala honours Goddess Lakshmi.
Together, they represent a cosmic narrative anchored in the presence of Lord Vishnu, the preserver.
Padma Ranjini: Rajasthan
Padma Ranjini reimagines Rajasthan’s architectural and artistic grandeur into wearable art.
- Padma Aad draws from the Padma Gate of the City Palace with lotus motifs and Pichwai-inspired details.
- Timaniya features red and white jadai work, depicting elephants and peacocks with gold-studded puwai.
- Hamel, a lotus-shaped layer, integrates talismanic elements like taveez, coins, and pankhi motifs.
The result is a regal yet contemporary interpretation of Rajasthan’s cultural richness.
Rajashree: Maharashtra
Rajashree celebrates the legacy of Chhatrapati Shivaji Maharaj and Maharashtra’s royal craftsmanship.
- Vajratik Haar highlights the iconic Chandrakor Tilak.
- Simha Haar showcases the majestic Simha motif alongside a delicate Bor Mala.
- Saaj Haar, the sacred unifying thread, features leaves symbolising dharma and the ten avatars of Vishnu.
Each element evokes Maharashtra’s spiritual and historical depth.
Raasvi: Gujarat
Raasvi captures Gujarat’s vibrant artistry and festive spirit through three intricate layers.
- Chandan Haar features multiple gold chains and a pendant inspired by architectural arches.
- Jhalar cascades with floral motifs and jhumka-like charms reminiscent of toran tassels.
- Jhumna Haar blends Kalighati artistry with the iconic Pankhi motif and ruby jadai.
The collection honours Gujarat’s ornate aesthetics and timeless elegance.
Brand Speak
Sandeep Kohli, CEO, Indriya, said, “With these collections, we are honouring the rich heritage of our country, bringing its culture to life through jewellery inspired by its regal artistry. Our aim is to deepen Indriya’s connection with brides who cherish authenticity and craftsmanship. These collections is a step towards making Indriya the most trusted destination for bridal jewellery across India.”
Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya added, “The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to capture the soul of India’s heritage through design. These collections blend traditional craftsmanship and contemporary elegance, with intricate kaarigari that showcases the skilled artistry of their regions, reflecting the emotion, symbolism, and enduring spirit of the region in every exquisite detail.”
Indriya was launched in July 2024 under the Aditya Birla Group. Derived from the Sanskrit word for ‘five senses,’ Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience.
With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics.
