Myntra has announced the launch of HUEMN, a leading Indian streetwear brand, on Myntra Street Luxe. Known for its bold designs and artistic storytelling, HUEMN is bringing over 80 styles to the platform, making its signature fashion more accessible to shoppers across India.
HUEMN’s new collection includes oversized T-shirts, shirts, sweatshirts, handcrafted pieces, and outerwear that reflect its unique style. The lineup also features standout pieces from the brand’s popular collections like Mud, Blood, and Diversity. Iconic HUEMN designs, such as the HUEMN Gorilla and the HUEMN Devil, are part of this launch, symbolising individuality and creativity.
Adding to the excitement, the collection includes two special collaborations – the Lay’s x HUEMN line, inspired by the love for potato chips, and the newly launched HUEMN x Shreyas Iyer collection, designed for comfort and movement both on and off the field.
Myntra Strengthens Its Streetwear Portfolio
With over 30 streetwear brands like BAPE, By Parra, and Casablanca, Myntra Street Luxe is a destination for trend-focused fashion. Speaking about the launch, Jayanti Ganguly, VP, Category Management at Myntra, said, “HUEMN is a pioneer in India’s evolving luxury streetwear movement, and we are thrilled to bring its bold, handcrafted designs to Myntra Street Luxe. As streetwear continues to gain momentum, this addition to the portfolio strengthens our commitment to bringing more luxury offerings to our fashion-forward customers. The collaboration will be an extension of HUEMN’s vision, as Myntra enables them to reach a wider audience across the country.”
Pranav Misra, Co-Founder and Creative Director of HUEMN, added, “HUEMN is proud to join forces with Myntra, a platform that shares our passion for innovative, fashion-forward designs. This association marks a significant step in our mission to champion diversity and inclusivity in Indian fashion, breaking away from traditional norms and making high fashion more accessible to all. We believe fashion is a powerful form of self-expression, transcending age, size and background. We’re excited to have Myntra customers join the HUEMN community, and we look forward to empowering more individuals to express themselves unapologetically through our designs.”
The Rise of Streetwear in India
Streetwear has been growing in popularity in India, influenced by hip-hop culture, skateboarding, and local fashion movements. Myntra Street Luxe is tapping into this trend by bringing exclusive and edgy collections to its audience.
With this launch, HUEMN aims to expand its reach while staying true to its focus on creativity, craftsmanship, and cultural storytelling.
