HRX – India’s first homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment has dropped its latest Spring Summer 2022 Collection called HER RUN.
HER RUN promises to wow women fitness enthusiasts. It is an exclusive women’s only collection with a touch of newness and chicness to the athleisure and sportswear designs.
This collection has bright colours of pink, orange and neon contrasts that adds the right amount of style and fun in the life of an on-the-go woman. It is designed to add the ‘fun’ in functional.
HER RUN is designed keeping in mind beginners and their need for encouragement to work out with uncompromising style, fit and comfort. The focus is to empower beginner women, break the stereotypical mindset, and create space for a new sense of self-possession and confidence—a celebration of womankind and her strife to keep going and stay positive in adversity.
The core philosophy of HRX is all about uniqueness of people, body positivity and creating a lifestyle that showcases the brands immeasurable power within. They reflect on what’s in the inside. The SS’22 collection
hence is a combination of active and sports elements crafted in trend setting style and elegance for the powerful women of NOW.
Working out, especially for beginners, can be intimidating to take the first step; hence within the design, the collection uses motivational slogans, comfortable fit, and support for beginner runners and fitness enthusiasts. A high style quotient is always desirable while one is sweating it out and HER RUN brings in that perfect blend of trend and functionality. The colour scheme used in this collection is neon Orange, Fuschia Pink, Black, and White.
The inspiration behind this collection is the comeback of 80s and 90ss hula hoop dancing, aerobics, body
weight, and other high-intensity courses taught online. With this concept in mind, HRX created a collection which is bright enough to be noticed at 144p by using screen-friendly colours for those engaging in evening classes or who log in post work.
The brand also kept in mind minute details and seamlessly incorporated in its collection, wide back strap, Hi-rise tights, contrast zig-zag trims, and Reflective details to add support, comfort, and protection.