House of Beauty, India’s pioneering beauty wellness brand known for face yoga and toxin-free skincare, is expanding its presence with two new wellness centres. The brand recently opened one centre in Nagpur and another is set to be inaugurated in Jaipur on August 23. A Mumbai centre will follow by the end of September, ahead of the festive season.
Founded by Vibhuti Arora, House of Beauty began during the pandemic as an online Face Yoga course. The brand has since grown into a nationwide movement, offering natural, non-invasive alternatives to injectables and surgery.
Speaking on the expansion, founder Vibhuti Arora said, “When I first launched my Face Yoga course in 2020, I had a single dream: to create a beauty wellness movement that was toxin-free, nurtured overall well-being, and built confidence, rather than just focusing on surface-level aesthetics.”
The brand’s entry into Jaipur and Nagpur reflects its focus on Tier-2 cities, where demand for safe, science-backed treatments is rising. Each centre offers over 30 therapies, including collagen-boosting facial cupping, gua sha sculpting, LED photofacials, buccal massages, Korean hair spas, anti-aging facials, and lymphatic drainage massages. Treatments are delivered by CIDESCO-certified therapists trained in the brand’s proprietary Face Yoga techniques.
House of Beauty is also introducing upgraded mobile LED phototherapy systems, plant-based serums with PDRN and Exosome formulations, and new hand and foot care therapies. Alongside treatments, the brand is building communities through workshops, teacher training, local collaborations, and franchise-led events.
With over 950 certified Face Yoga teachers worldwide, the brand is working toward creating a global natural beauty movement. Following Mumbai, House of Beauty plans to expand to Hyderabad and Pune.
