Women’s bottomwear leader Go Colors has unveiled the MostlySane Collection, a new range designed in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The partnership marks a strategic move by the brand to deepen its appeal among younger, fashion-forward consumers.
The collection introduces five contemporary styles — denim skirts, denim cargos, cargo pants, parachute pants, and cargo sweatpants — crafted to blend relaxed fits with practical details. Targeted at Gen Z and young millennials, the line taps into the growing preference for comfort-driven, globally inspired casualwear.
Speaking about the collaboration, Gautam Saraogi, Founder and CEO of Go Colors, stated, “This launch is a landmark in our commitment to modern fashion. Young consumers today want fashion that is expressive, effortless to wear, and fits seamlessly into their lifestyles. Prajakta brings that perspective naturally, and working with her has enabled us to build a collection that feels current, relatable and thoughtfully designed. With the MostlySane Collection, Go Colors reaffirms its mission to make stylish, versatile and modern bottomwear accessible to women everywhere.”
With over 800 stores across India and a rapidly expanding global footprint, Go Colors continues to reinforce its leadership in the women’s bottomwear category. The launch of this new line further strengthens the brand’s contemporary fashion offerings in a segment witnessing growing demand for relaxed silhouettes and hybrid casual wear.
Prajakta Koli’s involvement brings youthful energy and authenticity to the collection, aligning with her reputation as one of India’s most relatable fashion and lifestyle voices.
The MostlySane Collection is now available across 200 Go Colors stores and online at www.gocolors.com.
