As per a study conducted by Research and Markets, the global athleisure market size is anticipated to reach USD 662.56 billion by 2030., registering a CAGR of 9.1% over the forecast period.
Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth.
True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men’s athleisure wear sales increased by 20% from the previous year.
The mass athleisure segment dominated the overall market in 2022 and is projected to grow substantially over the forecast period
- North America had the largest revenue share in 2022 while Asia Pacific is anticipated to register the fastest CAGR from 2023 to 2030
- The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently
Robust Online Sales
Data from research company SkyQuest shows that sales of athleisure and sportswear have received a robust boost from online retail platforms that continue to be the largest distribution channels for this category. The online distribution segment witnessed a 16.3 per cent surge in sales in 2021 and experts feel this will continue for the forecasted period between 2021 and 2028.
The Asia Pacific region is anticipated to develop significantly as concerns about leading healthy lives among people increases. Additionally, the region’s athleisure market growth is growing due to increased foreign brand penetration, rising disposable income, and a desire for better lifestyles. The North American region is anticipated to have a significant market share due to rising health and fitness concerns.
As per analysts at research firm GlobalData, ‘trends such as sustainability and eco awareness will shape the future. More gender sensitization, female empowerment, sense of inclusivity irrespective of color, race, religion, body type will play an important role as awareness related to these issues grow. Technology will have its own role in shaping the market — smart fabrics and alternative categories such as athleisure personal care products etc. create opportunities for retailers to catch customers’ attention’.
The versatility and comfort of athleisure clothing lines drives a mass market appeal. COVID-19, which saw an overall decline in retail for the first year, on the contrary served as an impetus to athleisure since a majority of population was staying indoors, working from home and exercising at home and hence demanded comfortable, performance clothing lines.