Gargi by P.N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has reached a major milestone by opening stores in 50 Shoppers Stop locations across the country. This growth is a key step in the brand’s goal of making stylish, high-quality fashion jewellery available to picky customers all over the country.
The 50th shop-in-shop store is the end of Gargi’s strategic partnership with Shoppers Stop, which started in early 2023. Gargi started out in a few places in Mumbai and Thane, but now it has stores in major cities like Bangalore, Hyderabad, Kerala, Pune, Kanpur, Jaipur, Dehradun, Mohali, Surat, and many more. It sells its signature collections of sterling silver, brass, and diamond jewellery to fashion-conscious shoppers in India’s many markets.
“Reaching 50 Shoppers Stop locations is more than just a number; it shows our dedication to bringing Gargi’s vision of affordable luxury to every part of India,” said Aditya Modak, Co-founder of Gargi by P.N. Gadgil & Sons. “This partnership with Shoppers Stop has helped us reach customers who value quality craftsmanship, modern design, and the history that comes with being part of the nearly 200-year legacy of P.N. Gadgil & Sons. Each store is a link between our old-fashioned values and the new goals of today’s jewellery lovers.”
Gargi’s shop-in-shop format offers a dedicated brand experience within Shoppers Stop’s department store environment. The stores collectively showcase over 15,000 SKUs, spanning 92.5% certified sterling silver jewellery, fashion-led brass collections, and the brand’s diamond jewellery line. The diamond range includes 9, 12, 14 and 18-carat gold pieces, priced between Rs 5,000 and Rs 50,000.
Founded in December 2021, Gargi has scaled rapidly and is now a publicly listed company with a market capitalisation exceeding Rs 1,100 crore. The brand operates at the intersection of traditional craftsmanship and modern design, leveraging the operational expertise of its parent company, P.N. Gadgil & Sons, which reports an annual turnover of over Rs 8,500 crore.
Looking ahead, Gargi plans to further strengthen its omnichannel strategy in 2026, with a focus on deepening penetration in metropolitan and tier-2 markets. The expansion through Shoppers Stop aligns with this roadmap, alongside the brand’s plans to grow its network of company-owned and franchise stores across the country.
Actor Mithila Palkar continues as Gargi’s brand ambassador for the second consecutive year, supporting the brand’s efforts to engage millennial and Gen Z consumers.
With a focus on quality and authenticity, Gargi uses 92.5% certified sterling silver, premium brass, and IGI-certified diamonds across its collections.
