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G-SHOCK launches eco-friendly limited edition timepiece for World Earth Day

Watch brand G-SHOCK introduces its latest eco-friendly innovation, the ‘Back to G-SHOCK’ G-5600BG-1, in honor of World Earth Day. This limited-edition timepiece showcases the brand’s commitment to sustainability and excellence in watchmaking.

The G-5600BG-1 features a bezel and band crafted from recycled resin, repurposed from previous CASIO watch manufacturing processes. This eco-conscious approach not only reduces environmental impact but also maintains the brand’s signature durability and style. Each watch boasts a vibrant multicolored pattern, highlighting G-SHOCK’s innovative design ethos.

Designed to commemorate G-SHOCK’s birthday on April 12, the timepiece comes in packaging made from eco-friendly materials, aligning with the brand’s commitment to sustainability. Additionally, the G-5600BG-1 is equipped with Tough Solar technology, ensuring it remains charged through sunlight exposure. Key features include shock resistance, 200 meters of water resistance, alarms, timers, and a full automatic calendar.

Priced at INR 9,995, the ‘Back to G-SHOCK’ G-5600BG-1 offers watch enthusiasts the opportunity to support sustainable practices while owning a piece of G-SHOCK history. The limited-edition timepiece will be available at Casio & G-SHOCK Exclusive stores nationwide and online from the end of April 2024.

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