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French celebrity Pierre Niney joins Lacoste as ambassador

French actor, director, producer, and screenwriter Pierre Niney, aged thirty-four, has officially become a part of the Lacoste family as an ambassador. Effective March 1st, Niney assumes the role of ambassador for Lacoste, a position that will see him featured prominently in the brand’s upcoming campaign set to launch in April.

“The choice of Pierre Niney as ambassador for Lacoste is an obvious one for us. He perfectly embodies the spirit and values of Lacoste, including elegance and boldness, while maintaining, like the crocodile, a strong connection with his audience. Pierre holds a significant place in the cultural landscape, especially among his generation, where he is highly appreciated,” explains Catherine Spindler, Deputy CEO, Lacoste.

With a portfolio boasting over forty films and series, Niney has garnered thirteen nominations for film awards, securing five wins, including the prestigious César Award for Best Actor, making him the youngest recipient of the honor.

The partnership between Lacoste and Niney underscores a natural alignment, with the actor embodying French elegance and casual chic, hallmarks of the renowned fashion brand.

“Lacoste is a brand that I love very much and that has accompanied my life and style in very different moments. The brand has managed to find the perfect balance between timelessness and modernity and has succeeded in being transgenerational: my father and I have always worn this crocodile, a symbol of elegance. The brand also trusted me from my early films to my very first directorial project, the series Casting(s). I am delighted to be the face of this iconic French brand today,” states Niney.

Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance in the world thanks to a unique and original lifestyle for women, men and children. The brand is established in 98 countries, throughout a network of 1100 shops.

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