Forevermark Diamond Jewellery from De Beers Group has launched its first store in Chandigarh at Nexus Elante Mall, situated within the mall’s newly opened jewels souk zone. The boutique was inaugurated by film star Himanshi Khurana.
The brand, known for its exquisitely crafted everyday diamond jewellery and international designs, has partnered with Vismay Jewels as master franchisees for the new outlet.
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear. At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the city’s emergence as one of India’s fastest-growing luxury markets and by a discerning clientele with a deep appreciation for quality and design excellence. We look forward to bringing an elevated Forevermark experience to customers here and becoming part of their most meaningful celebrations and milestones.”
Tanya and Kritin Garg, Partners at Vismay Jewels, added, “We are truly inspired by the vision with which De Beers Group has crafted Forevermark Diamond Jewellery for the modern Indian woman. As the master franchisees for Forevermark, it is our honour to bring these contemporary diamond jewellery collections to the refined women of Chandigarh through our very first Forevermark boutique at Elante Mall.”
Himanshi Khurana, who wore pieces from the brand’s signature Icon collection at the launch, said natural diamonds have always made her feel confident and truly unique. She also highlighted the store’s solitaire range as a standout offering.
The boutique offers collections ranging from everyday pieces to statement high jewellery and bridal collections, including the Icon, Avaanti, and Twogether lines. It also features a dedicated solitaire lounge and international collections designed in Italy.
Forevermark goes beyond the traditional 4Cs framework to select diamonds, guaranteeing their beauty, rarity and responsible sourcing. Most Forevermark diamonds carry a unique inscription ensuring authenticity.
The store is located at Jewel Souk, LCF, Unit No. 10, Ground Floor, Nexus Elante Mall, Chandigarh – 160002.
