Australian fashion brand Forever New has entered the fragrance market with the launch of its debut perfume collection, marking a new chapter for the label known for its elegant and feminine designs.
The collection introduces two fragrances – Pearl and Sapphire – each developed in collaboration with leading perfumers to reflect the brand’s signature style of elegance, romance, and modern femininity.
Pearl offers a floral–fruity–woody profile, opening with blackcurrant buds, pink pepper, and rose, followed by peony, orris, and sandalwood at its heart, and rounded off with vanilla, patchouli, musk, and amber. Designed for day-to-night wear, it balances delicacy with sophistication.
Sapphire carries a gourmand–citrusy–amber character, starting with citrus, grapefruit, cucumber, and magnolia, evolving into green apple, muguet, tuberose, and rose, and finishing with amber, musk, and sandalwood for a bold yet fresh appeal.
Packaged in elegant bottles, the fragrances are positioned as the perfect finishing touch to a Forever New look and as stylish gifting options for special occasions.
Founded in Melbourne, Forever New is celebrated globally for its timeless silhouettes and intricate detailing. With this launch, the brand expands its lifestyle offering while staying true to its signature aesthetic.
