Luxury Ayurvedic beauty brand Forest Essentials has appointed Nupur Sarda as its new Head of Retail Marketing. Sarda steps into the role after an impactful eight-year stint at VAHDAM® India, where she contributed to the brand’s global expansion and digital-first reputation.
At VAHDAM® India, Sarda most recently served as Head of PR, Influencer Marketing & Social Media, leading key communication, influencer, and brand initiatives from 2022 to 2024. During her tenure, she played a significant role in shaping the brand’s global identity and storytelling. Her previous roles at VAHDAM included PR & Brand Marketing Manager and Customer Experience & Marketing Manager.
Sarda brings over a decade of marketing, communications, and consumer-focused experience, having previously worked with nearbuy (formerly Groupon India), ICICI Bank, and Café Coffee Day.
Announcing the move on LinkedIn, Sarda expressed gratitude for her journey at VAHDAM and excitement for her new chapter at Forest Essentials.
At Forest Essentials, she is expected to focus on strengthening the brand’s retail storytelling, customer engagement, and in-store experience as the company continues to expand its premium Ayurveda-led beauty footprint across India.
