Flipkart, the prominent e-commerce retail company, has introduced a new-age in-app fashion platform that is tailored to cater to the needs of the Gen-Z audience. Named ‘SPOYL’, this platform boasts an extensive inventory of over 40,000 fashion items, encompassing a wide array of Western clothing, accessories and footwear. Flipkart, the e-commerce giant owned by USA’s Walmart, showcases the platform’s diverse collection of stylish designs and products.
Comprising of individuals born between the years 1997 and 2012, the Gen-Z group is rapidly emerging as a pivotal target audience for numerous upcoming brands. This is primarily due to their distinctive taste in fashion and unique blend of style which is often influenced by pop culture, coupled with their strong desire for equality and inclusivity. These factors have now taken center stage and brands too are recognizing the need to align with these contemporary values authentically, as this group of audience represents the future of consumerism.
With SPOYL, Flipkart is set to address current Gen-Z fashion needs, such as gender-neutral apparel, Korean-inspired designs and trendy college wear, to name a few. The platform is also set to offer stunning visuals and unisex product navigation that will enable gender-agnostic browsing for styles – something that this generation is increasingly vocal about.
Dedicated to the ‘Make in India’ initiative, Flipkart proudly showcases ‘SPOYL’ as an embodiment of its unwavering commitment. Utilizing cutting-edge in-house technology, Flipkart empowers sellers across India to unlock the untapped potential within the Gen Z fashion domain. This includes activities such as trendspotting, supporting design initiatives, and curating data-driven dashboards for sellers.
In a landscape where e-commerce platforms like Nykaa Fashion, Tata CLiQ, Myntra and various other D2C brands are vying for consumer attention, Flipkart’s strategic step in launching SPOYL could potentially establish a precedent for other online retailers and set a new trend. Besides shopping for exciting fashion products on Flipkart’s new in-app store, consumers can also spruce up their fashion knowledge with live videos, where they can watch, explore and learn more about the latest fashion trends every day. As per Flipkart’s consumer strategy, SPOYL is wholly intended to be the new Gen-Z style spot.
